London Fashion Week is a whirlwind of fashion and beauty trend-led excitement so, naturally, we had to get involved. Read on to find out what we’re up to this #LFW:
We’ve partnered with The Apartment for LFW – a ‘hub’ hang-out for bloggers to visit to retreat and recharge (themselves and their laptops!) between shows. Within The Apartment, we’ve hijacked a (very fancy) bedroom and bathroom and packed it with very pretty things.
Make-up artists and nail technicians from brand partners Laura Mercier and Color Club are providing touch ups and manicures all weekend to guests in one divinely scented room, thanks to Laura Mercier’s gorgeous ambre vanillé candles.
There’s also a ‘Build Your Own Birchbox’ stop so that fashion week guests can get their #BBxBeautyFix with samples from a fab selection of lifestyle and beauty brands including Wild Trail, Propercorn, Laura Mercier, Weleda and Beauty Protector.
On the first morning of LFW, we set up camp (in the rain!) at Somerset House with our Birchbox Cart, handing out boxes full of products and snacks to help revive and fuel the fashion week folk and brightening up their days with some Birchbox treats!
Keep an eye out on our Twitter and Instagram for our latest LFW shenanigans and for beauty inspiration for your own whirlwind weeks, plus our picks of the new season looks.
– Grace
